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By the end of last September, that figure declined to 28% following its purchase of Yandy. At the end of 2019, for instance, licensing in China specifically made up 44.4% of the company’s revenue. In a filing with the US Securities and Exchange Commission ahead of its listing, the company said it expects more growth in this business as it moves into categories such as grooming products and women’s clothing too.īut it also expects the importance of these sales to shrink as it builds up its sales of consumer goods. Its licensees in the country run nearly 2,500 brick-and-mortar stores selling Playboy-branded clothes, shoes, and other items.
#Is playboy magazine still printed full
The company still has a substantial business in digital content, but the bulk of its $78 million in revenue in 2019-the most recent full year available-came from licensing, particularly in China, where Playboy has been building its name for more than 25 years. The pandemic forced a decision and Playboy ceased its print run in 2020. Over the years, Playboy has become a cultural phenomenon that had a mission to normalize the female body to make it less shocking and more accepted in the public eye.
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In 2018, the year after Hefner died, Kohn revealed plans to shift Playboy from a media business to a “brand-management company.” By then there was already talk of shuttering the print magazine that has defined Playboy since its founding in 1953. Although Playboy no longer uses nude models in their print publication, there have certainly been enough centerfolds and covers depicting their iconic nude style since the first edition was printed in 1953. Leading the transition is Ben Kohn, Playboy’s CEO and a managing partner at Rizvi Traverse, the private-equity firm that helped Hefner take Playboy private and became the company’s controlling shareholder. Playboy Enterprises Inc.s controlling shareholder-private-equity firm Rizvi Traverse-is in talks to acquire the 35 stake Mr.